Film Review: YOO HOO, MRS. GOLDBERG
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Tillie Edelstein was the creator of “Molly Goldberg,” one of the most beloved matriarchs in the history of American popular culture. Reinventing herself as “Gertrude Berg,” Tillie won an Emmy and a Tony, sold a cookbook and an autobiography, and ended her professional life as one of television’s best-paid variety show guests. Award-winning director Aviva Kempner tells all this and more in her new documentary film YOO HOO, MRS. GOLDBERG. Kempner’s description of Berg’s mercurial rise, juxtaposing a wealth of clips with new talking head interviews, is masterful, but the story of Berg’s ascent leaves a lot of unanswered questions, especially about her personal life. Berg’s story has resonant undercurrents, but Kempner completely avoids them. Nevertheless, Kempner succeeds in bringing back a Jewish-American heroine now by and large forgotten. There’s one particular quote from Supreme Court Justice Ruth Bader Ginsburg that proves a point made frequently by Communications Guru Martha Lauzen: “If we change media messages, we change the world!”
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31.Jul.09 
Reviews: X-Z 
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